T:01252 703205

Positive Reaction Positive Reaction Public Relations PR Agency

Building Your BrandAward Winning Public Relations

We specialise in creating solid public relations strategies that fit with our clients' goals. Focusing on brand identity, positioning and target audiences, we maximise opportunities offline and online.

Our campaign work is designed to build brand credibility and customer loyalty. If you require a full PR strategy or just some assistance with ad hoc projects and events, we are here to help.

lift off!
marketing

Marketing Support

With fresh ideas we can provide you with marketing solutions and creative direction. Our job is to make sure your marketing tools are working hard for you, maximising your return on investment.

We are able to assist with all aspects of the marketing mix including brochure production, website design & development, content marketing, sponsorship and advertising.

With fresh ideas we can provide you with marketing solutions and creative direction. Our job is to make sure your marketing tools are working hard for you. We can assist with all aspects of the marketing mix, from brochure production through to sponsorship and advertising.

media

Media Coverage

We have a real understanding of the newsroom environment and the expertise to create press releases that will get you noticed.

Through our network of local and national contacts we can secure quality media coverage in print, broadcast and online. We can help you to reach your target audiences by securing coverage in the right places.

Through our network of local and national contacts we can secure quality media coverage in print, broadcast and online. We can help you to reach your target audiences by securing coverage in the right places.

We have been working with Claire as our PR agent for the last couple of years and have never been as successful in securing relevant and appropriate exposure for our business in such a variety of different media.Tim Ostle
Commercial Director
Charterhouse Club

rosette

Our clients

  • Charterhouse
  • Ingelby
  • Libra

Charterhouse Club

The Brief: Charterhouse Club appointed Positive Reaction to provide PR support to a busy in-house marketing team.

Our Input: We developed a long-term PR plan that works hand-in-hand with the Club's overall communications strategy. Our role is to raise awareness about the Club and its offerings through a variety of PR activities including events, promotions and sponsorships.

We have been working with Claire as our PR agent for the last couple of years and have never been as successful in securing relevant and appropriate exposure for our business in such a variety of different media.

The difference is the time she has committed to get to know and understand our business fully, even to the extent of attending and participating in events that the Club has laid on, and her ability to write relevant and topical features and articles with the minimum of input from the team here. It is clear that she also has the contacts to open the necessary doors to gain maximum exposure. Claire is not only highly professional but a pleasure to work with. Tim Ostle – Commercial Director

Ingelby

The Brief: Ingelby, a leading digital agency, required a copywriter to handle ad hoc projects for various household brands.

Our Input: We carefully review client briefs and produce engaging content that is in-keeping with brand guidelines. Working closely with Ingelby we also ensure our copy complements their design work. We have produced copy for various new apps and websites.

Claire has been instrumental in helping us optimise our own company messaging as well as copy for numerous web and app projects for clients, including BMW and MINI.

She has been great at honing in on exactly the points we want to get across and really knows how to put our ideas into words. Eng Wei Chua - Digital Director  www.ingelby.com

LIBRA

The Brief: The Lions International Blood Research Appeal (LIBRA) appointed Positive Reaction to create a long-term communications strategy and handle all PR and marketing activities.

Our Input: For more than 4 years we have been helping to grow the charity and secure vital funds. As part of our role we coordinate national campaigns, assist with fundraising events and major grant applications. We also handle day-to-day media liaison, communications with supporters and other key stake holders.

Positive Reaction has been invaluable in refreshing and rebranding the Lions International Blood Research Appeal to such an extent that we now reach a much wider audience.

We benefit from the long-term PR and marketing services that the agency provides. Over the past four years we have seen an increase in funds, a growth in the number of supporters and greater media interest. Glyn Upjohn - LIBRA Trustee

  • Spofforths
  • JSPC
  • CWS

Spofforths

The Brief: Spofforths, Chartered Accountants and Professional Advisers, asked Positive Reaction to manage all aspects of PR for the firm.

Our Input: Working in partnership with the firm's in-house marketing team we successfully delivered campaigns that targeted businesses and individuals. Our focus was to raise the profile of the firm, its partners and their specialist services. Through various PR activities, including events and sponsorships, we helped to generate new business for the firm.

Claire has worked alongside Spofforths for the past four years as our PR Manager. She quickly became part of the marketing team and has been a pleasure to work with.

Her excellent relationship with the media has enabled us to achieve very good coverage for the firm about its sector specialisms and services in publications and on the radio. In particular Claire has helped us put on some superb networking events and seminars. Tracy Morrison - Director of Marketing

JSPC

The Brief: JSPC Computer Services required assistance with day-to-day PR and marketing tasks, along with the creation of a corporate brochure.

Our Input: During a busy growth period for the business we helped to look after sponsorships, advertising, blogging and media liaison. We also managed the creation of a glossy 12 page brochure that is being used to promote a range of IT products and services for schools.

JSPC asked Positive Reaction PR to assist with its marketing and PR strategy as due to a rapid expansion in the business the MD felt that the marketing and PR was not being given the time and attention required. Claire was asked to produce a corporate brochure for the company which would encapsulate the many and varied facilities JSPC offers to its customers.

We are extremely happy with both the quality and content of this brochure. Claire has proved herself to be very dedicated and proactive and always kept the company well informed of any developments. JSPC would happily recommend Positive Reaction PR. Jenny Roberts – PA to the Managing Director

Coastal West Sussex

The Brief: We were recently appointed by Coastal West Sussex to help the partnership engage with businesses along the Sussex coast using a variety of digital tools.

Our Input: We developed a digital strategy that would enable the partnership to communicate with businesses in West Sussex. Now we are implementing the plan and producing content for the Coastal West Sussex website, assisting with the production of a digital newsletter and social media accounts.

  • Charterhouse
  • Ingelby

Charterhouse Club

The Brief: Charterhouse Club appointed Positive Reaction to provide PR support to a busy in-house marketing team.

Our Input: We developed a long-term PR plan that works hand-in-hand with the Club's overall communications strategy. Our role is to raise awareness about the Club and its offerings through a variety of PR activities including events, promotions and sponsorships.

We have been working with Claire as our PR agent for the last couple of years and have never been as successful in securing relevant and appropriate exposure for our business in such a variety of different media.

The difference is the time she has committed to get to know and understand our business fully, even to the extent of attending and participating in events that the Club has laid on, and her ability to write relevant and topical features and articles with the minimum of input from the team here. It is clear that she also has the contacts to open the necessary doors to gain maximum exposure. Claire is not only highly professional but a pleasure to work with.
Tim Ostle – Commercial Director

Ingelby

The Brief: Ingelby, a leading digital agency, required a copywriter to handle ad hoc projects for various household brands.

Our Input: We carefully review client briefs and produce engaging content that is in-keeping with brand guidelines. Working closely with Ingelby we also ensure our copy complements their design work. We have produced copy for various new apps and websites.

Claire has been instrumental in helping us optimise our own company messaging as well as copy for numerous web and app projects for clients, including BMW and MINI.

She has been great at honing in on exactly the points we want to get across and really knows how to put our ideas into words.
Eng Wei Chua - Digital Director  www.ingelby.com

  • Libra
  • Spofforths

LIBRA

The Brief: The Lions International Blood Research Appeal (LIBRA) appointed Positive Reaction to create a long-term communications strategy and handle all PR and marketing activities.

Our Input: For more than 4 years we have been helping to grow the charity and secure vital funds. As part of our role we coordinate national campaigns, assist with fundraising events and major grant applications. We also handle day-to-day media liaison, communications with supporters and other key stake holders.

Positive Reaction has been invaluable in refreshing and rebranding the Lions International Blood Research Appeal to such an extent that we now reach a much wider audience.

We benefit from the long-term PR and marketing services that the agency provides. Over the past four years we have seen an increase in funds, a growth in the number of supporters and greater media interest.
Glyn Upjohn - LIBRA Trustee

Spofforths

The Brief: Spofforths, Chartered Accountants and Professional Advisers, asked Positive Reaction to manage all aspects of PR for the firm.

Our Input: Working in partnership with the firm's in-house marketing team we successfully delivered campaigns that targeted businesses and individuals. Our focus was to raise the profile of the firm, its partners and their specialist services. Through various PR activities, including events and sponsorships, we helped to generate new business for the firm.

Claire has worked alongside Spofforths for the past four years as our PR Manager. She quickly became part of the marketing team and has been a pleasure to work with.

Her excellent relationship with the media has enabled us to achieve very good coverage for the firm about its sector specialisms and services in publications and on the radio. In particular Claire has helped us put on some superb networking events and seminars.
Tracy Morrison - Director of Marketing

  • JSPC
  • CWS

JSPC

The Brief: JSPC Computer Services required assistance with day-to-day PR and marketing tasks, along with the creation of a corporate brochure.

Our Input: During a busy growth period for the business we helped to look after sponsorships, advertising, blogging and media liaison. We also managed the creation of a glossy 12 page brochure that is being used to promote a range of IT products and services for schools.

JSPC asked Positive Reaction PR to assist with its marketing and PR strategy as due to a rapid expansion in the business the MD felt that the marketing and PR was not being given the time and attention required. Claire was asked to produce a corporate brochure for the company which would encapsulate the many and varied facilities JSPC offers to its customers.

We are extremely happy with both the quality and content of this brochure. Claire has proved herself to be very dedicated and proactive and always kept the company well informed of any developments. JSPC would happily recommend Positive Reaction PR.
Jenny Roberts – PA to the Managing Director

Coastal West Sussex

The Brief: We were recently appointed by Coastal West Sussex to help the partnership engage with businesses along the Sussex coast using a variety of digital tools.

Our Input: We developed a digital strategy that would enable the partnership to communicate with businesses in West Sussex. Now we are implementing the plan and producing content for the Coastal West Sussex website, assisting with the production of a digital newsletter and social media accounts.

About us

We create

PR & MARKETING SOLUTIONS

To help you stand out from the crowd

We have over ten years of industry experience and a proven track record in delivering effective PR and marketing campaigns. Positive Reaction was founded by Claire Allaker, an experienced journalist, who wanted to provide clients with quality PR for a realistic price.

As a trusted agency we work with many well-known brands and specialise in corporate, charity and sports PR. With a client-focused approach we provide a friendly and professional service. We can help you embark on your first promotional campaign or provide support to a busy in-house team.

bright ideas
growth

Development and Growth

We will take the time to learn about your brand and what makes it special. Using this knowledge we can establish positioning and develop a campaign that captures the attention of different target audiences.

We can also help manage your brands reputation and make sure people are talking about it for all of the right reasons. Brand development will help your organisation to grow.

We will take the time to learn about your brand and what makes it special. Using this knowledge we can establish positioning and develop a campaign that will help your organisation to grow.

strategic

A Strategic Approach

Defining your campaign objective will enable us to develop a robust public relations plan. We will ensure that PR activity works hand-in-hand with any existing communications strategy you may have.

Developing a plan involves careful consideration as we take into account factors such as target audience, budget and time frame. Once we activate a campaign we will regularly review progress to ensure we are achieving the desired results.

Developing a PR plan involves careful consideration as we take into account factors such as target audience, budget and time frame. Once we activate a campaign we regularly review progress to ensure we are achieving the desired results.

Positive Reaction PR handled media enquiries for me in the run up to the London 2012 Olympic Games which allowed me to focus on my training in the pool. They secured regional and national media coverage, coordinated interviews and also helped to promote my swimsuit sponsors.Gemma Spofforth
World record-holder & former world champion backstroke swimmer.